The former BBC Strictly Come dancing star has spoken out following their departure form a hughely popular TV series
Liam De Brun TV and Celebrity writer and Karen Price Assistant Editor of Screen Time
16:55, 15 Jan 2026
One of the stars of BBC Strictly Come Dancing has opened up about why her departure from another BBC programme felt 'not fair', whilst delivering a significant update on her career.
Sara Davies joined Dragons' Den in 2019 aged 35, becoming the youngest female Dragon in the programme's history, taking over from fan favourite Jenny Campbell. She swiftly won over viewers alongside established Dragons such as Deborah Meaden and Peter Jones.
Viewers were taken aback last year when Sara revealed she was stepping away from the show to concentrate on resuming her role as CEO of Crafter's Companion, the retail company she founded from her university accommodation in 2005.
Whilst a permanent successor to Sara hasn't yet been confirmed, the series has started welcoming various guest Dragons. Future episodes will feature notable figures including Gary Neville and Tinie Tempah as entrepreneurs pitch their business ideas.
During an appearance on ITV's This Morning on Tuesday (January 13), Sara discussed with hosts Ben Shephard and Cat Deeley how much she misses being part of the successful series, reports the Manchester Evening News.
When Cat enquired whether she 'might come back at some stage' to Dragons' Den, Sara responded: "I hope so. It was six years I did that and it was really hard this year. Deborah texted me when they were in Manchester 'we're really missing you'.
"It's a big part of who I am. I miss the filming block, I miss my friends. Obviously, I'm still doing just as much work with my portfolio. It's a big commitment."
She went on: "It's just not fair. I'm an all in person. If I'm involved with you, I'm involved. I'm all over it and every year when we do Dragons' Den, yet it's the filming part of it, but that's potentially a dozen businesses in my portfolio that are then messaging me, emailing me, wanting me on board calls, that need space in my brain.
"Because I took back over Crafter's Companion last year, I couldn't in all good honesty take on potentially another dozen businesses and give them all a little bit of me when Crafter's Companion needed all of me.
"I had all these other exciting things like filming the quiz show, my kids are getting older and all my crafting. It's a lot. It was just a cast that something had to give."
Sara can currently be seen presenting her brand new ITV quiz programme Time Is Money, where participants receive their prize money upfront but must race against the clock to retain it whilst dealing with mounting pressure.
Speaking about the series, Sara explained: "Pressure? That's another level of pressure. I'm used to negotiating business deals. Being there, it's a different quiz to normal. We give them all the money at the start and then every second they can't answer it takes away.
"The problem with me is, I can't half heart anything. I get emotionally attached to it, I'm very invested in what's going on and I start panicking. I'm panicking if they're losing their money. I'm having to keep my calm.
"When you're a quiz show host you have to be very professional and pronounce your words properly, which is a bit of a challenge for a north east girl when you start getting to european footballers and Shakespeare characters."
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Meanwhile, Sara offered a glimpse into what it was like attending Holly Ramsay's wedding to Adam Peaty, her former Strictly partner, which took place at the historic Bath Abbey last month.
"A lot of people don't realise that Adam and I became such good friends doing Strictly. He just started his business and was very early on in his journey. We would go for lng walks and I would give him loads of business ideas and support.
"I've been on his board, I invested in his business. I got invited to the wedding of the century. [The food] was absolutely insane, it was his (Gordon Ramsay's) famous beef wellington. It was the best wedding food I ever had.
"I was trying everything, every canopy that came out. It was insane. I was up with Adam on the dance floor at the end of the night. Dan Walker was there bursting out the moves," she revealed.
Strictly Come Dancing is available on BBC iPlayer