These Wicked-inspired lingerie sets let fans unleash their inner Glinda or Elphaba - The Mirror

This inclusive underwear brand just went full Wicked and we're obsessed

10:24, 27 Oct 2025

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Fans of Wicked will already know the highly anticipated sequel hits cinemas on November 21. But for those who can't wait to feel a little magical in their everyday life, a popular underwear brand has just dropped an enchanting new collab.

Lemonade Dolls, known for its empowering designs that celebrate every body type, has launched the Wicked x Lemonade Dolls collection. It's inspired by the film's two leading ladies, Glinda and Elphaba.

Speaking ahead of the launch, CEO and founder Lemon Fuller said: "Wicked has been a story I've loved since I was a teenager, and as a former dancer and musical theatre girl, I've sung every song a hundred times over. This iconic collaboration feels incredibly personal. At Lemonade Dolls, we've always championed the power of being yourself and defying the ordinary."

The Glinda set is described as a 'celebration of charm, optimism and radiant strength', finished in dreamy pastel pink and baby blue. It's light, playful and practically sings 'Popular' from the moment it's slipped on.

Meanwhile, the Elphaba set channels 'bravery and individuality', with deep green lace and dark, enchanting undertones. It's bold, powerful and a little bit rebellious.

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Prices start from £16

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Lemonade Dolls have collaborated with Wicked: For Good to release a new lingerie collection inspired by the film.

Finally, the For Good set combines the iconic pink and green colour theme. It's a fun way to unite the two characters for those who aren't sure which to pick.

Sizes range from 28-44 A-D for bralettes, 30-44 DD-G for fuller cup and UK 4-26 for knickers. Prices start at £16 for knickers and £34 for bras.

I've got a pair of Lemonade Dolls underwear at home, and I can't recommend the brand enough. When my set arrived, I admit, I was a little hesitant at first. The bralette is non-wired, and I worried it wouldn't give me much shape or support - especially as a 34C.

But the fit surprised me; it offered just enough of a boost to give me cleavage, while still feeling comfortable and perky. Plus, it didn't come with the digging or pinching that sometimes comes with underwire bras.

If an underwired bra is preferred, though, Boux Avenue has lots of cute designs. This sheer lace plunge bra, for instance, has wired support and is a gorgeous pick for autumn.

Pour Moi is also an excellent choice for underwear, with a wide range of colours and designs available. This Flora Lightly Padded Underwired Bra is a sexy pick, and it's currently on sale for £19.60 from £28.

The Lemonade Dolls' knickers were a dream too - comfy, well-made, and super soft. The lace didn't itch or feel scratchy - instead, it felt smooth against my skin and like something I could wear all day without a second thought.

So, whether fans opt for team Glinda or team Elphaba (or a bit of both), Lemonade Doll's latest drop is worth a look. It's available to shop here.