Elf on the Shelf - News, views, pictures, video - The Mirror

Elf on the Shelf is now a favourite tradition at Christmas after the cheeky toy moved across the pond to the UK in recent years. The festive toy began as a children's book in the US in 2005, telling the story of how Santa sends a "scout" elf to check whether your children are being "naughty or nice". The book has an accompanying elf puppet for parents to recreate the story in their own homes.

What is Elf on the Shelf and why is the Christmas toy so popular?

UPDATED 09:45, 20 Dec 2025