Sara appeared on This Morning to promote her new ITV quiz show Time is Money
13:01, 13 Jan 2026
Former Dragons’ Den star Sara Davies has shared why her exit from the BBC series was ‘not fair’ as she provided a major career update.
Joining the popular BBC show in 2019 at the age of 35, making her the youngest ever female Dragon, Sara replaced fan favourite Jenny Campbell. Sara quickly became a fan favourite alongside the likes of Deborah Meaden and Peter Jones.
Fans were left stunned last year when Sara announced that she was leaving the programme to focus on once again becoming the CEO of Crafter’s Companion, a retail business she set up from her university bedroom in 2005.
While no permanent replacement for Sara has been announced, the series has begun featuring a number of guest Dragons. The upcoming batch of episodes will see the Dragons joined by the likes of Gary Neville and Tinie Tempah as new business present their proposals.
Appearing on ITV talk show This Morning on Tuesday (January 13), Sara spoke to presenters Ben Shephard and Cat Deeley about why she’s missing working on the hit series.
Asked by Cat if she ‘might come back at some stage’ to Dragons’ Den, Sara replied: “I hope so. It was six years I did that and it was really hard this year. Deborah texted me when they were in Manchester ‘we’re really missing you’.
“It’s a big part of who I am. I miss the filming block, I miss my friends. Obviously, I’m still doing just as much work with my portfolio. It’s a big commitment.”
She continued: “It’s just not fair. I’m an all in person. If I’m involved with you, I’m involved. I’m all over it and every year when we do Dragons’ Den, yet it’s the filming part of it, but that’s potentially a dozen businesses in my portfolio that are then messaging me, emailing me, wanting me on board calls, that need space in my brain.
“Because I took back over Crafter’s Companion last year, I couldn’t in all good honesty take on potentially another dozen businesses and give them all a little bit of me when Crafter’s Companion needed all of me.
“I had all these other exciting things like filming the quiz show, my kids are getting older and all my crafting. It’s a lot. It was just a cast that something had to give.”
Sara can currently be found on her brand new ITV quiz show Time Is Money, where contestants are given their prize money upfront but must race to keep hold of it while coping with pressure.
Having her say on the series, Sara said: “Pressure? That’s another level of pressure. I’m used to negotiating business deals. Being there, it’s a different quiz to normal. We give them all the money at the start and then every second they can’t answer it takes away.
“The problem with me is, I can’t half heart anything. I get emotionally attached to it, I’m very invested in what’s going on and I start panicking. I’m panicking if they’re losing their money. I’m having to keep my calm.
“When you're a quiz show host you have to be very professional and pronounce your words properly, which is a bit of a challenge for a north east girl when you start getting to european footballers and Shakespeare characters.”
Meanwhile, Sara provided an insight into what it was like attending Gordon Ramsay daughter Holly Ramsay’s wedding to Adam Peaty, who she appeared on Strictly with, which was held at the historic Bath Abbey last month.
“A lot of people don’t realise that Adam and I became such good friends doing Strictly. He just started his business and was very early on in his journey. We would go for lng walks and I would give him loads of business ideas and support.
“I’ve been on his board, I invested in his business. I got invited to the wedding of the century. [The food] was absolutely insane, it was his famous beef wellington. It was the best wedding food I ever had.
“I was trying everything, every canopy that came out. It was insane. I was up with Adam on the dancefloor at the end of the night. Dan Walker was there bursting out the moves,” she teased.