Love shoes? Quirky shoe shop Irregular Choice opening in Birmingham - Birmingham Live

Expect heels that look like swans, flamingos and dragons and shoes complete with unicorn heads

Are these the quirkiest shoes you’ve ever seen?

Embellished heels that look like swans and flamingos, sandals complete with carved red dragon heels and court shoes bearing unicorn figures on the toe and a tassel tail.

Welcome to the bonkers world of Irregular Choice.

Up until now you had to travel to London or Leicester to get your hands on this unique footwear brand.

Not any more.

When and where is Irregular Choice launching?

A brand new store is being opened in Bullring and they are promising it’s going to be just as quirky as the other five boutiques in the UK.

There's not an exact launch date yet but they hope it will be open by the middle of September.

A spokesman said: "The decoration is well underway, but as I’m sure you can guess with our crazy irregular shop fits there are many, many variables that can cause a delay."

Watch this space.

Who is behind the brand?

Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd.

He grew up on the Kings Road during the Punk era with parents who created their own unusual footwear collections.

Launching his first shop in Covent Garden at the age of 18, he then travelled the world for inspiration and Irregular Choice was born as a result of that.

Look what happened when IKEA opened in Birmingham:

What kind of shoes will I be able to buy? And how much will they cost?

Embellished heels made to look like swans and flamingos, red shoes to make Dorothy proud, crazy pattern trainers and boots.

You can even get a wedding pair with heels carved as a bride and groom.

The brand is known for its intricate charms, ornate wood carvings and lavish fabrics.

But, they also do more classic designs too if you're looking for something more traditional.

Prices start at around £80.

Is the shop likely to be as quirky as the shoes?

Yes. The new shop itself is likely to be decadent with unusual displays and brightly coloured sofas to relax in.

Here's a flavour of what some of the other stores in the UK look like...