The popular lingerie and swimwear retailer will have 18 fitting consultants on hand to help customers
13:51, 18 Aug 2016Updated 15:41, 18 Aug 2016
A new Bravissimo store is coming to Birmingham(Image: )
We have big news for Birmingham.
A Bravissimo store is finally opening in the city centre
The popular lingerie retailer that specialises lingerie and swimwear in D+ cup sizes, currently has 21 stores across the UK but only two in the Midlands - Leamington Spa and Birmingham’s nearest store in Solihull.
But the company will be opening a new branch in Cannon Street on Monday August 22. The new 3,000 sq ft store will have 18 fitting consultants on hand to help customers.
READ MORE: New fashion boutique Mint Velvet is opening in Solihull
lingerie at Bravissimo (Image: )
Bravissimo founder and chief executive, Sarah Tremellen, said: “When I started the company 21 years ago, the aim was to provide an environment for big boobed women to feel good about themselves.
READ MORE: IKEA product names quiz: do you know your Malou from your Gosig?There’s a real sense of fun and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience for everyone.
“Our Birmingham customers have been asking us to open a shop in the city centre for a while and we’re thrilled to be able to finally grant their wishes. We’re looking forward to welcoming every one of them in to see us in our new Cannon Street home, it’s a great location and we can’t wait to see all our customers – both old and new.”
Bravissimo founder Sarah Tremellen(Image: )
Bravissimo’s new Birmingham store will officially open its doors to customers on Monday 22nd August and will offer an uplifting fitting service and Bravissimo’s full collection of lingerie, bra-sized swimwear and unique clothing range designed to fit and flatter big boobed women.
The brand estimates that as many as 80% of women wear the wrong bra size, and that 40% of women should be wearing a D cup or above.
Elly Corney head of Brand Communications told us: “We’ve had great success on mail order and online but of course customers do like to be able to try on our bras before buying.
5 designer boutiques where WAGS shop in BirminghamWe want all our customers to be at least a reasonable driving distance to their nearest store so had been keen to open a Birmingham city centre branch for a while. As we have a loyal customer base we were not concerned with a location that gave us alot of passing trade. When we found the location on Cannon Street we knew it was perfect.”
New Bravissimo branch will open in the former TM Levin store on Cannon Street in August(Image: Sanjeeta Bains )
The Bravissimo shop is housed in the former TM Lewin men’s clothing store which has now moved to Grand Central shopping centre above New Street station.