Bosses at the brand have announced a major change to the packaging
14:57, 15 Jan 2026
A popular snack adored by millions has undergone a major change to its packaging in a major move.
Babybel's memorable red cellophane wrapping will be transformed into a more eco-friendly recyclable packaging option, in a major change from the traditional packaging we all know.
The Bel group has the goal that by next year, 100 per cent of Babybel products will use the new wrapping.
Tesco will be the first supermarket to receive this new packaging, after partnering with the retailer to launch the wrappers. Those who want to pick up a Babybel with the wrapping can do so from the middle of this year.
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According to the Sun, the red wax on the Babybel could also face a change too soon, so it's worth watching out for this in the future.
Béatrice de Noray, executive vice president in charge of growth at the Bel Group, said: “Its packaging enters a new chapter, one that strengthens what makes Babybel iconic: a practical, convivial, and instantly recognisable portion.
“By advancing its packaging, we are taking a structural step in our journey, embodying the combination of responsibility and performance that defines Bel’s DNA.”
The new Babybel packaging comes after a number of brands have swapped their packaging to be more eco-friendly over the years.
Heroes, which is owned by Cadbury, made a trial change to 300,000 of its sweet tubs in the run up to Christmas which saw the boxes transformed from plastic to paper.
The recyclable boxes included a OPRL labelling to provide information on how to dispose of the packaging. There was also a QR code on the tubs customers were asked to scan to share their feedback on the change.
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Christina Bland, brand manager for Cadbury said at the time: "For 25 years, Cadbury Heroes has been a beloved brand, bringing friends and loved ones together with its iconic assortment.
"The Heroes paper tub trial represents a step in our active work to explore new packaging solutions for our portfolio.
"This trial will inform our long-term packaging approach, and we are also excited to introduce Cadbury Flake to the assortment for this trial, offering a new favourite for consumers to enjoy."