Those 100 business chiefs on the Telegraph's front page? They represent 0.01% of the business community.
15:28, 01 Apr 2015Updated 17:18, 01 Apr 2015
Over one hundred top business chiefs have taken to the Telegraph to back the Tory party and warn the public that Labour will threaten the recovery.
Except of course they would: just over half of them are either Tory donors, Tory peers or just all-round supporters!
Labour sources are suggesting at least 33 of the 103 people who signed the letter have donated to the Conservatives - with donations amounting to more than £9 million over the years.
In fact there are more than three time as many Tory donors (33) among the signatories than women (9).
These include JCB boss Lord Bamford who has generously funnelled more than £6million, regular dinner party guest Charles Wigoder who donated £310,000 and James Wates whose firm has donated £250,000.
0.01% of the business community
More than half of the signatories are in some way linked to the party - as business owners, friends or government advisers.
They do not represent the business community.
There are 1.2 million employer businesses in the UK - these are just 0.01%.
So while this might look like a drastic intervention from the business community to outsiders, it's really the equivalent of Tories supporters telling you to vote for the Tories.
With friends like these...
Among them are Conservative friends and business partners like Topshop CEO Philip Green, Surinder Arora, Glenn Cooper, Brent Hoberman and Jonathan Neame. All of them are either government advisers or have sat on advisory boards like the Conservative Business Board.
READ: Meet the Tories' top five donors, from bankers to climate change skeptic
Mark Esri grew up down the road from Cameron and also went to Eton. He is now director of NotOnTheHighStreet.com
Carphone Warehouse Sir Charles Dunstone? Cameron went to his wedding.
Others like Steve Varley and Peter Jackson and Steve Varley, senior executives at Travelex and EY have gone on business tours with the Prime Minister.
Do you think the business chiefs were right?
Poll: Do you think the business chiefs were right?
They can support the Tories all they like but they shouldn't tell us who to vote for
They are business leaders and we need to know what they think